"Chat roulette"

chat roulette from Casey Neistat on Vimeo.

O mundo está realmente, mais pequeno, mais ligado, mais público ... e mais estranho.

"Food for thought"

"Product brands are about products. Kit Kat, a classic product brand, doesn’t answer back, doesn’t get tired, isn’t anxious, is always ready to perform and always tastes the same. Every experience with a product brand is identical. Service brands aren’t like that. Service brands are about people. People who represent the organisation lose their tempers, get tired and anxious, and sometimes have just had enough that day. Every experience with a service brand is therefore different. For the customer, the person who represents the brand is the brand."
-- Wally Olins

"Balance everyday"

Cliente: New balance 365
Agência: Mother, London

Vender através de analogias

Editorial 3D

O 3D veio para ficar e em diferentes formatos.~
Faz favor de colocar os óculos.

Via

"Vintage Japanese Toys"

Via

"You Fade To Light"

You Fade To Light, rAndom International for Philips Lumiblade from rAndom International on Vimeo.

Realidades cruas

"Rooney vs Rooney"

Cliente: Powerade
Agência: Mother, London

"My Valentine"

Real Life Adventures by Gary Wise and Lance Aldrich

"Human Chain"

Human Chain from NikeSportswear on Vimeo.

Cliente: Nike
Agência: W+K Portland

"Good Things Take a Second"

--------------- > HORT

"Food for thought"

"Real innovation in technology involves a leap ahead, anticipating needs that no one really knew they had and then delivering capabilities that redefine product categories. That’s what Steve Jobs has done."
-- David B. Yoffie, Harvard Business School

"The fringe benefits of failure"

J.K. Rowling Speaks at Harvard Commencement from Harvard Magazine on Vimeo.

"Listas de divórcio"

Das "Listas de Casamento" às "Listas de Divórcio":

"Debenhams, the high street retailer, has launched what is thought to be the UK's first 'divorce gift list' for couples ceremonially untying the marital knot.

Divorcees are expected to list large plasma screen TVs, computer games and non-iron shirts high on their lists to help them get over their break-ups and readjust to the single lifestyle."

Copos "Bar Fight-Friendly"

Mais um exemplo de «branded-utility»?

"With some 87,000 pint glass attacks every year, the U.K. bar scene is rough enough to make a cowboy shake in his boots--this ain't the wild west, and they don't use sugar glass. The NHS estimates it spends £2.7 million on bar-fight injuries yearly.

Until recently, there have really only two choices for a safer glass: plastic, which everyone hates, and toughened glass, which breaks into cubes instead of shards, but is marred by high production costs, inconsistencies in toughness from glass to glass, and explosive breakage.

Now, as part of the Design Council's Design Out Crime program, U.K. ad agency Design Bridge has released two new options, Glass Plus and Twin Wall."

"Famous People Finder"

A próxima aplicação «big brotheriana» para o telemóvel.

"Area 22"

Cliente: Guinness
Agência: BBDO, Dublin

"Augmented (hyper) Reality"

Augmented (hyper)Reality: Domestic Robocop from Keiichi Matsuda on Vimeo.