February 11, 2010

"Food for thought"

"Real innovation in technology involves a leap ahead, anticipating needs that no one really knew they had and then delivering capabilities that redefine product categories. That’s what Steve Jobs has done."
-- David B. Yoffie, Harvard Business School

2 comments:

PensarCusta said...

omg you need to stop reading this kind of &"#$&%&!!

StJobs is marketing not innovation in tecnology.. cannot believe in that!

that guys teach in Harvard? damn :/

hidden persuader said...

:) Confesso (tal como o Peter Drucker) que não consigo dissociar «marketing» da «inovação». Sem inovação não há produto, sem produto o marketing de pouco serve.