"Real innovation in technology involves a leap ahead, anticipating needs that no one really knew they had and then delivering capabilities that redefine product categories. That’s what Steve Jobs has done."-- David B. Yoffie, Harvard Business School
2 comments:
omg you need to stop reading this kind of &"#$&%&!!
StJobs is marketing not innovation in tecnology.. cannot believe in that!
that guys teach in Harvard? damn :/
:) Confesso (tal como o Peter Drucker) que não consigo dissociar «marketing» da «inovação». Sem inovação não há produto, sem produto o marketing de pouco serve.
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