"Extra help"

"Because sometimes their brains need a little extra help"

Cliente: John West
Agência: Boys and Girls, Dublin

O dinheiro afinal cresce nas árvores

A estória por detrás das "coisas"

Caveat emptor?

As pessoas estão cada vez mais inteligentes e informadas das escolhas que fazem.

O 4º poder já não é a penas a comunicação social, mas a rede social.

"Billygram-ming"

apps.facebook.com/billygram

Cliente: IKEA
Agência: Ogilvy Frankfurt

"Food for thought"

"Customer satisfaction tells us almost nothing about what our customers will do in the future."
-- Neale Martin, "Habit: The 95% of Behavior Marketers Ignore"

"Offensive T-shirts"

Via

"Disconnect"

Do recente "Facepark" da Diesel ao "Disconnect" da Fiat.
O tema social/cultural do "Analógico VS Digital" novamente explorado na publicidade.

"Food for thought"

"To be successful in social spaces, you need to be active in the world."
-- Faris Yakob

"The Colony"

"Join the social experiment"

Cliente: Discovery Channel
Agência: Campfire

"Analog, the new digital"

"Facepark": a versão analógica do Facebook pela Diesel.

"Interactive Twitter-Based Murals"

Cliente: Canadian Tourism Commission
Agência: DDB, Vancouver

VW "The Elevator"

"5,4,3,2 ..."

"Rise up. Stay alert"

Cliente: Axe
Agência: Buzzman, Paris

"Food for thought"

"When you combine a real product or service benefit with a human connection, that's where the real magic of social media happens."
-- Rohit Bhargava, Ogilvy and author of "Personality Not Included"

"O anti-Foursquare"

:: --------------- >> "Avoidr"

"Em quem confiam os consumidores?"

Fonte: Nielsen Wire

"Live off Groupon"

Quit your job and live one year on electronic coupons.
No money. Just a laptop and a cellphone.

::::: "Live off Groupon"

"Food for thought"

"(regarding creativity in social media) Brands don't just need profiles and presences"
-- Tom Ollerton, "The Future of Digital", Skive London

"The vuvuzela will blend"

"The New Collectivism"

"Temporary ownership" meets "Swapping and sharing are the new shopping" meets "Collective intelligence".

---------------- > "The New Collectivism"

"Smart shopping 2.0"

::::: Google Shopper APP :::::

"Social commerce. Beyond transactions"

Social Commerce | Beyond Transactions

View more presentations from Paul Marsden.

"Food for thought"

"I think what probably appealed to us most about Wags was the fairytale element. Here were what we patronisingly liked to call “ordinary” girls — girls from council estates who two minutes ago were mooching around in nylon tracksuits and fake Ugg boots — suddenly elevated to celebrity royalty as if by magic."
-- India Knight, The Sunday Times

Coisas YouTubianas

:::: "Super Mario Beatbox" ::::

Cola Zero "A troca"

Ideias simples. Ideias eficazes.