"Ice lounge"

Cliente: Stella Artois
Agência: Mother, London

"Muji Xmas everybody"

"Food for thought"

“Holiday shoppers are always in a time crunch, and in this economy, they’re in a budget crunch too. Both of these factors have them relying on their mobile phone more than ever as a tool for finding bargains, the right gift and the quickest way to get to a particular merchant.”
-- Jacqueline Rosales, Luth Research

"Social Media Sobriety Test"

"Das pirâmides aos ninhos"

"Honk if you're human"

Cliente: BBC Knowledge
Agência: Three Drunk Monkeys

"The chosen one"

"Food for thought"

" We all know that we've become a screen-obsessed culture. Our waking hours are spent skipping from the desktop to the laptop to the tablet to the smart phone to the HDTV. As our habits of consuming information and entertainment change radically, so must the time-honored practice of marketing."
-- Evan I. Schwartz, Technology Review MIT

"Facebook: Unfriend Coal"

"There's a soldier in all of us"

Cliente: Treyarch e Activision
Agência: TBWA\Chiat\Day, LA

St. John's "Pop corn"

Cliente: St John's Ambulance
Agência: BBH, London

Domino's "Dream job"

E se uma pizzaria lhe pagasse 2,5 milhões de Ienes para entregar pizzas durante uma hora por dia durante um mês?

Fonte

"Consumer Trends 2011"

"In 2011, brands may need to get more creative to lure consumers into stores, offering more than just retail and be a venue, not just a shop. Service may extend into advice and demonstrations, while exclusivity and environment may also be key aspects to engage consumers with real life, not virtual, shopping experiences."

- - Fonte: Mintel Consumer Trends for 2011

"Tesco Grocery App"

Adoro o conceito da nova Tesco Grocery iPhone App.

Semelhante à aplicação já existente da cadeia de supermercados Albert Heijn, a actualização à App da Tesco vem apetrechada com "barcode scanning".

Isto que permite que quando usamos a última lata de atum em casa (por ex.) só temos que apontar o iPhone ao código de barras, que ele inclui automaticamente o produto na lista de compras do Tesco Online.