January 16, 2016

"Food for Thought"
















"Are we paying enough attention to social media? Recent research proves yet again that social media has a strong influence on purchase decisions: across product categories, 26 percent of purchases on average were spurred by recommendations on social media."

- McKinsey, "The consumer sector in 2030"

January 13, 2016

"Digital food life"


Source: Hartman Group


"Food for thought"


"Too many of us in the industry have bought into the idea that winning awards is proof of creative effectiveness, so much so that we’re willing to sacrifice our integrity to get them."
 - Amir Kassaei, "The end of false recognitions"