Cliente: Editora Saída de Emergência
Agência: FL_Europe
Criação: Marcelo Lourenço, Pedro Bexiga
Aprovação: Luís Vilaça
Fotografia: Chico Prata
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6 comments:
ahahahah gosto da metáfora visual, honestamente acho-o mais bem conseguido que a campanfa das «bocas pequenas» da Ogilvy para a Bertrand. Este sempre é mais original em termos de forma criativa.
Cerebros...outra vez, NÃO!!!
Começa a temporada do ghost manhoso...deve ser da Primavera...
Não percebo, ler aumenta o cérebro? oxigena a massa cinzenta? Saída de Emergência é uma editora? Realmente, seja o que for, é muito ghost.
Sim, ler aumenta o poder das ideias, deixa o cérebro mais "insuflado". E sim Sáida de Emergência é uma editora de um ex-copy que andou pela Lowe, Leo Burnett e DDB e que tem tido uma enorme sucesso em autores e temas-nicho. Ainda há uns tempos vi o Vilaça à conversa com a Senhorita Carrilho num programa da SIC.
Foram eles que lançaram aquele livro de critica da M. R. Pinto.
Viva a literatura de qualidade.
Humm... acho que quem lançou o livro de crítica da M.R. Pinto foi a Objecto Cardíaco.
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