March 16, 2007

"Food for thought"

"Consumers are being swamped with negative messages and annoying offers. This has the effect of destroying trust and fostering indifference – about the worst thing that can happen to a provider; in fact, any kind of marketing today should be permission marketing".
-- Dr. David Bosshart, Gottlieb Duttweiler Institut


Tiago C. said...

O caminho será esse, pelo menos no que toca à publicidade na televisão e na internet, mas essa ausência de "espaço" suscita tb novas formas cada vez mais intrusivas de chegar ao consumidor.

No meu post falo de algo ligeiramente semelhante: quando o melhor marketing é a ausência dele.


Tiago C. said...

"If you talked to people the way advertising talked to people, they'd punch you in the face".

Nigel Morris, in