"NEW YORK; April 16, 2007 – Media and entertainment executives see the growing ability and eagerness of individuals to create their own content as one of the biggest threats to their business, according to results of a survey released today by Accenture (NYSE: ACN).
In its annual survey of senior executives in the media and entertainment industry, Accenture examined the growth strategies of companies across the landscape of advertising, film, music, publishing, radio, the Internet, videogames and television."
Ameaça? Para quem: as editoras, os estúdios, as agências? Ameaçadas, estão realmente as marcas incapazes de fornecerem as ferramentas aos consumidores, permintindo que os mesmos se envolvam emocionalmente e que participem na construção da marca, em vez de pedir que a comprem apenas.
[Fonte: Accenture Survey]